A transdisciplinary design studio shifting how organisations think and evolve.

We turn complexity research into practice, bringing together design, science, philosophy and lived experience.

We help organisations deepen systems awareness and shape their worlds.

Our work spans strategic design, digital product design, service design and innovation ecosystem development.

Designing for complexity

We create the conditions for change-in-kind.

OUR SERVICES

Strategic Design

We help organisations work with complexity as a living system, not a problem to control. Strategy becomes an ongoing act of sensemaking, revealing patterns, relationships and possibilities that evolve through interaction, not prediction.

What we do:

Research: gather real-world insight from the people, places and contexts you serve.
Sensemaking: map interdependencies to reveal what drives change.
Framing: redefine challenges to open new spaces for action and innovation.
Alignment: turn insight into shared direction and commitment across teams.
Proposition and business model design: reimagine how value is created and sustained.
Strategy: create adaptive strategies that learn and evolve.

Strategic Design

What we do:

Research: gather real-world insight from the people, places and contexts you serve.
Sensemaking: map interdependencies to reveal what drives change.
Framing: redefine challenges to open new spaces for action and innovation.
Alignment: turn insight into shared direction and commitment across teams.
Proposition and business model design: reimagine how value is created and sustained.
Strategy: create adaptive strategies that learn and evolve.

Digital Product Design

We design digital products that grow from lived practice. By observing how people actually collaborate, we uncover the informal patterns and feedback loops that drive real work, creating tools that adapt, connect and evolve within their ecosystems.

What we do:

Behavioural and systems research: uncover how work really happens across teams, tools and contexts.
Workflow and collaboration mapping: reveal the invisible networks and dependencies that drive value creation.
Co-design and prototyping: work alongside users to design, test and refine solutions that fit real practice.
Experience and interface design: create intuitive interactions that simplify complexity and enhance collaboration.
Adaptive product ecosystems: design systems that evolve with changing needs and feedback over time.

Digital Product Design

What we do:

Behavioural and systems research: uncover how work really happens across teams, tools and contexts.
Workflow and collaboration mapping: reveal the invisible networks and dependencies that drive value creation.
Co-design and prototyping: work alongside users to design, test and refine solutions that fit real practice.
Experience and interface design: create intuitive interactions that simplify complexity and enhance collaboration.
Adaptive product ecosystems: design systems that evolve with changing needs and feedback over time.

Service Design

We co-create services as dynamic relationships between people, processes and places. By engaging users and teams as sensemakers, we design experiences that learn from use, adapt through feedback and sustain value as conditions shift.

What we do:

Service mapping: uncover how different parts of a service connect, where gaps exist and where improvement is possible.
Co-design: work with the people and communities who use and deliver services.
Creative workshops: use participatory sessions to unlock fresh thinking, shared and divergent understanding.
Prototyping and testing: try out ideas quickly, gather feedback and refine.
Business case development: turn insights into actionable, sustainable models for delivery and scaling.

Service Design

What we do:

Service mapping: uncover how different parts of a service connect, where gaps exist and where improvement is possible.
Co-design: work with the people and communities who use and deliver services.
Creative workshops: use participatory sessions to unlock fresh thinking, shared and divergent understanding.
Prototyping and testing: try out ideas quickly, gather feedback and refine.
Business case development: turn insights into actionable, sustainable models for delivery and scaling.

Innovation Ecosystem Development

We help organisations build innovation as a living ecology of learning and exchange. By weaving together frameworks, spaces and networks, we create the conditions for new ideas, practices and relationships to emerge, evolve and endure.

What we do:

Innovation frameworks and methods: design practical systems for experimentation, learning and scaling what works.
Labs, accelerators and programs: create environments where teams can test new ideas safely and learn through real-world feedback.
Leadership and team capability: build the confidence and skills to innovate in conditions of uncertainty and change.
Impact networks: connect partners, sectors and society to enable shared transformation and collaboration at scale.

Innovation Ecosystem Development

What we do:

Innovation frameworks and methods: design practical systems for experimentation, learning and scaling what works.
Labs, accelerators and programs: create environments where teams can test new ideas safely and learn through real-world feedback.
Leadership and team capability: build the confidence and skills to innovate in conditions of uncertainty and change.
Impact networks: connect partners, sectors and society to enable shared transformation and collaboration at scale.

New worlds aren’t built with old logic

Meaningful change demands new ways of thinking and acting. It asks us to sense how we shape the world, even as it shapes us.

Collaboration in action

We've spent years working where complexity shows itself.

Care & Housing

News Media

Mental Health

Retirement Living

Global Foods

Health & Advocacy

Digital Publishing

Tourism