Psychopolitics: Neoliberalism and New Technologies of Power
Byung-Chul Han
This is a short book with a simple idea: power has changed.
Instead of being controlled from the outside, we now push ourselves. We optimise, track, improve, and call it freedom. But in doing so, we end up working harder, sharing more, and giving more away.
There’s no need for force if people willingly play the game.
Han’s writing is sharp and direct. The ideas are easy to grasp, even if they’re uncomfortable.
You start noticing how much of what feels like choice is actually expectation.

Christian Verlaan
Product Design Principal

